Writer-director Edwin Heaven is the inventor of THROX, the first socks to come in threes, so when you lose one you still have a pair. The Cure For The Missing Sock!
3 Socks for when you lose one!
3 Socks for the price of two!
3 Socks last longer than two!
How clever is THROX? Readers’ Digest Magazine in its prestigious “Best In America” issue gave it its “Best Innovation” award. Its inventor, Edwin Heaven, recently appeared on CNBC’s The Big Idea with Donny Deutsch. And Brandweek Magazine, the marketing industry’s bible, awarded THROX this year’s “Best Solution.” Considering that every washer/dryer has either a sock monster or some kind of Bermuda Triangle, three-socked THROX is one hell of a solution.